We collect personal information from you in a variety of ways when you use our application, such as:

Account. We collect, and associate with your account information, your name, your company’s name, birth date, email address, phone number, profile details, work, gender, business details, address and other personally identifiable information. If you create an account by logging in with your credentials from your third party account with certain social networking sites (such as Twitter, LinkedIn, Google+ or Facebook), we may receive information about you from such social networking sites, in accordance with the terms and use and privacy policy of that social networking site. We work with such social networking site’s application protocol interface (API) in a way that allows you to authorize us to access your account on that social networking site on your behalf. If you consent to our sharing your information with these social networking sites (e.g., post public content on your wall/profile page), we will share information with them in accordance with your privacy choices. Once we share your information with these social networking sites, the terms and policies of these sites, and not our Privacy Policy, will apply to their use of your information.

Use Related. When you use our Website, App and/or products, we store, process and transmit your files (like images, videos, audio, telephone calls, emails, feedback, postings, comments, log file information from browser, software etc., metadata and other data) and information related to them. If you give us access to your contacts, we will store those contacts on our servers for you to use. This will make it easy for you to do things like share your data, send emails, and invite others to use our Website and/ or App.

Usage.We collect information about your business, expertise, transactions and preferences as per the data input by you. Your devices may also transmit information to us including your location, sales, transactions etc.

Cookies and other Technologies. We use technologies like cookies and pixel tags to provide, improve, protect and promote our Website and/ or App. For example, cookies help us with things like remembering your username for your next visit, understanding how you are interacting with our Website and/ or App, and improving it based on that information. We use software tools to collect information about how you interact with our Website and/ or App, such as clicks, touch gestures, drags, hover-overs, response times and errors. You can re-set your phone settings to not accept cookies, but this may limit your ability to use our Website and/ or App. We may ask our other partners to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party. We do not control use of such technologies used by advertisers and partners and we expressly disclaim responsibility for information collected through them.

Analytic Services. We may use third party analytics services such as Google Analytics, KISSmetrics and Comscore, to collect information about how you use and interact with our Website and/ or App. Such third party analytics services may use cookies to gather information upon your use of our Website and/ or App. We use these analytics services to analyze how people use our Website and/ or App, to improve them, to customize the content/features users see/use based upon their interests and to send emails or messages to users who are not actively using our Website and/ or App. For more information about how these entities use this information, please refer to their privacy policies made available on their respective websites.

Information Collected from Third Parties. We may receive information about you from third parties that offer hyperlinks to our Website and/ or App on their products and/or services. These third parties may supply us with your information. We may add this information to the information we have already collected from you via our Website and/ or App and/or products and/or services in order to improve the products and/or services we provide on our Website and/ or App.

How We Use Your Information

General Use. In general, the information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We may use your information in the following ways:

(a) To send you a welcome e-mail or message and to verify ownership of the e-mail address or mobile number provided when your user account was created;
(b) To identify you as a user in our system;
(c) To provide access to our application;
(d) To facilitate the creation of and secure your user account;
(e) To provide improved administration of our application;
(f) To notify you about updates to our application;
(g) To improve and customize the quality of experience when you interact with our application;>
(h) To send you administrative e-mail or message notifications, such as security or support and maintenance advices;
(i) To engage with or contact inactive users of our application;
(j) To direct certain content and advertisements to you so that you are more likely to see content and advertisements that are relevant to you;
(k) To analyze the data submitted by you;
(l) To send offers and promotional materials related to our application and/or products and/or services and those of third parties for marketing and other purposes.

We may also use and share aggregated or de-identified information for any purpose and in any manner. This anonymous data we share may include non-personally identifiable data that we create using your personal information by excluding information that makes the data personally identifiable.

“How We Share Your Information”

We may share information as per terms of this Privacy Policy, however we shall endeavor that such use of information does not create hindrance on your use of our application. We do not share your personal information with third parties other than as follows:

"Others working for us." We use certain trusted third parties to help us provide, improve, protect, and promote our application (such as third-party analytics tools to help us measure traffic and usage trends for our application). These third parties will access your information only to perform tasks on our behalf and in compliance with this Privacy Policy.

“Generally with your Consent.” Any information or content that you voluntarily disclose for posting on our application may become available to the public, as controlled by any applicable privacy settings that you set. To change your privacy settings on our application, you may change your profile setting. Once you have shared the content/data or made it public, that content/data may be re-shared by others.

“Enforcing Rights.” We may also disclose personal information to enforce our policies, respond to claims that a posting or other content violates others’ rights, or protects anyone’s rights, property or safety.

"Law & Order." We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to: (a) comply with the laws; (b) protect any person from death or serious bodily injury; (c) prevent fraud or abuse of our name, brands, trademarks or such other rights belonging to us or our other users; or (d) protect our rights.

Stewardship of your data is critical to us and a responsibility that we embrace. We believe that our users’ data should receive the same legal protections regardless of whether it’s stored on our servers or on their home computer systems or devices. We will abide by the following principles when receiving, scrutinizing and responding to government requests for our users’ data:

• Be transparent,
• Fight blanket requests,
• Protect all users, and
• Provide trusted services.

Storage of Information

"Retention." We will retain your personal information for as long as we need it.

No warranty. We use commercially reasonable safeguards to help keep the information collected through our application secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, no method of transmission over the internet, or method of electronic storage, is 100% secure and so we cannot fully ensure or guarantee the security of any information you transmit to us or guarantee that information on our application may not be accessed, disclosed, altered, or destroyed by any person.

Around the world. We may store, process and transmit information in locations around the world - including those outside your country. Information may also be stored locally on the devices you use to access our application. By registering for and using our application, you consent to the transfer of information to any part of the world in which we, our affiliates or service providers maintain facilities and the use and disclosure of information about you thereto as described in this Privacy Policy.

You may change certain of your personal information by editing your user account or by sending us an e-mail at helpdesk@mswipe.com or postal mail addressed to us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and us, at all times. We are not responsible for any third party functionality, privacy or security policies which you are bound by. Please do your part to help us.